Story Book

In my FIT class, we are learning the important elements of high-end Editorial photo shoots for magazine spreads. I was always aware there was a 'story' that the looks were supposed to tell, but was unsure how to build them or even conceive of them...

I've been wanting to host a photo shoot/ portfolio development event for a while, and now that I'm starting to understand Editorial a little more, I've come up with some ideas and themes to make the event much more effective. I'm thinking of inviting stylists and models to the event, and charging a studio fee to offset the costs. I'll send a list of possible themes or story lines, and ask stylists to bring at least 4 garments with
accessories to one or more of the themes. Models will bring footwear and other items that meet the themes. We can mix and match accessories once there.

I'm excited about putting this together. Makes so much more sense to have a road map. The class has put me into contact with a pool of stylists, so it's a great combination. I'm learning that stylists make my job so much easier, and make the pictures more professional looking. What I offer is valuable to them, as it records their craft into quality artful photographs for their books. Same with models, makeup and hair. Everyone wins.


Patrick Demarchelier

Best part of today was having a great dinner at Pastis with a friend and getting a chance to catch up. We talked about the above ideas and a million other inspiring things.